Irvine Partners named Capitec lead creative agency account

Irvine Partners has been named the lead creative communications agency for Capitec’s portfolio of retail and business banking, insurance and value-added services

Award-winning creative communications agency Irvine Partners will now lead Capitec's strategic communications and campaign efforts in South Africa. Following a competitive pitching process, this appointment will see the agency play a pivotal role in shaping and delivering Capitec's brand narrative across key consumer touchpoints.

Reflecting a shared commitment to insight-led, culturally grounded work, Irvine Partners will support Capitec in delivering integrated creative that connects with South Africans and supports its continued evolution as a trusted and people-first brand.

"This partnership brings the right mix of strategic focus, creative energy, and mutual trust," said Rachel Irvine, CEO of Irvine Partners. "It's the kind of collaboration that allows good work to move at pace, with purpose and clarity. We are excited to deliver work that resonates with South Africans and supports Capitec's mission to make a meaningful difference."

Capitec said: "Irvine Partners brought sharp thinking, strong data-led insight, and a clear understanding of what our clients care about. Their fresh thinking and deep local perspectives made them the right partner for us."

Capitec joins Irvine Partners' growing portfolio, with the agency continuing to build on its track record of bold, insight-driven communications across the continent.

This appointment follows a standout year for Irvine Partners. In 2025, the agency was named one of Africa's top PR firms by Provoke Media and won multiple SABER Awards for strategic and creative excellence, including a prestigious Diamond SABER Award. With offices in South Africa, Nigeria, Kenya, Ghana, the UK, and Germany, Irvine Partners continues to deliver global thinking with deep local insight, partnering with brands to build authentic, lasting connections with audiences across continents.