As Spotify's agency in Sub-Saharan Africa, we spearheaded an influencer campaign to promote Spotify Wrapped, the platform's flagship global campaign. Partnering with 8 influencers in South Africa, we highlighted unique Wrapped features and encouraged users to explore their own Wrapped data. With a combined reach of 33 million accounts and 42 million plays and views, the campaign garnered significant engagement, including nearly 400,000 likes, 1277 comments, and 1068 shares. Complemented by organic social reach and PR content, the campaign effectively amplified Spotify's presence and engagement in the region.


  • Area

  • Technology
  • Year

  • 2022
  • Deliverables

  • Publicity and media management, Communication strategy, Digital marketing

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