Irvine Partners, PR agency for Onafriq (formerly MFS Africa), needed to generate significant media buzz around the company's rebrand in a crowded and often uninspiring category (rebrands).
Back
Future Forex
South African businesses and individuals often overpay for forex services, potentially incurring tens of thousands of Rands for payments exceeding R1 million. Traditional forex services, including banks, lack transparency in its fee structures, leading to hidden costs. This lack of transparency significantly impacts import/export businesses and HNWIs handling large transactions.
Irvine Partners has implemented a comprehensive communication strategy to address the following:
Pitfalls of traditional forex offerings and the differences between forex and forex trading.
Positions Future Forex as the preferred forex solution for South African importers/exporters and HNWIs through targeted messaging and media placements.
Increases brand awareness through strategic media outreach and content marketing.
Demonstrates Future Forex’s expertise and leadership by securing speaking engagements, publishing articles, and participating in industry discussions.
Emphasise Future Forex’s commitment to full price transparency and best pricing for forex services.
Furthermore, Irvine Partners developed the inaugural Future Forex Survey: Forex for South African SMEs. Crafted participant questions and summarised the findings from the report for public consumption, for Future Forex to use internally, and to inform Irvine Partners' media strategies. The survey, which collected responses from over 250 companies across various industries, revealed a significant lack of transparency and knowledge regarding forex transactions. A notable example highlighting these issues in the forex sector is the widely reported “The Cartel” case.
-
Area
- Finance
-
Deliverables
- Communications strategy, content creation, publicity and media management, reputation and risk management
Discover more finance case studies
Barclays has a long and fruitful relationship with Africa, but in recent years a perception has prevailed that the bank has withdrawn from the continent. This is not the case - quite the contrary - and Irvine Partners’ efforts are focussed on changing that perception and indeed setting the record straight as Barclays remain deeply committed to the continent and enthusiastic about the opportunities for growth in the region.
As Blink by MiWay’s PR agency, Irvine Partners has helped establish the brand as a leader in digitally-based insurance. Through weekly media coverage, broadcast interviews, and executive profiles, Blink by MiWay has grown to be recognised as a serious player in the digital car insurance space that meets the needs of the modern driver.
Norsad Capital, a private lender in sub-Saharan Africa, strategically utilises public relations to showcase its collaborations with funding organisations, media engagements, and diverse content creation, resulting in extensive coverage across multiple African countries.
Anzisha is a two-year fellowship designed for young African entrepreneurs aged between 15 and 22. This initiative identifies and empowers these individuals by providing them with the tools and resources to successfully run businesses, all while celebrating their entrepreneurial achievements.
Irvine Partners conceptualised and executed the annual Retirement Reality Report for 10X Investments, utilising data analysis to highlight significant findings about the reality of retirement in South Africa, gaining extensive media coverage with Tier 1 outlets.
South African businesses and individuals often overpay for forex services, potentially incurring tens of thousands of Rands for payments exceeding R1 million. Traditional forex services, including banks, lack transparency in its fee structures, leading to hidden costs. This lack of transparency significantly impacts import/export businesses and HNWIs handling large transactions.
