Irvine Partners, PR agency for Onafriq (formerly MFS Africa), needed to generate significant media buzz around the company's rebrand in a crowded and often uninspiring category (rebrands).
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Anzisha
Anzisha is a two-year fellowship designed for young African entrepreneurs aged between 15 and 22. This initiative identifies and empowers these individuals by providing them with the tools and resources to successfully run businesses, all while celebrating their entrepreneurial achievements.
Anzisha believes entrepreneurship education can transform a continent grappling with unemployment to a landscape teeming with innovation, creativity, and economic vibrancy. But the Anzisha programme goes beyond merely cultivating and linking young business minds; it actively highlights the exceptional journeys of African entrepreneurs, to inspire others to embark on similar paths.
Crafting their powerful narratives is not only about fostering and linking entrepreneurs, but also about motivating others to embark on similar paths. To achieve this, Irvine Partners profiles Anzisha winners and showcases their entrepreneurial ventures, positioning Anzisha as an incubator and accelerator of African excellence.
Additionally, to amplify Anzisha as a leader in the call for real investment action towards very young entrepreneurs in Africa, our PR campaigns show potential investors, policymakers, international bodies and governments the need to invest in African innovation and entrepreneurship.
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Area
- Financial
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Year
- 2024
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Deliverables
- Content creation, paid media, and digital marketing
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