Irvine Partners, PR agency for Onafriq (formerly MFS Africa), needed to generate significant media buzz around the company's rebrand in a crowded and often uninspiring category (rebrands).
Back
Blink by MiWay
As Blink by MiWay’s PR agency, Irvine Partners has helped establish the brand as a leader in digitally-based insurance. Through weekly media coverage, broadcast interviews, and executive profiles, Blink by MiWay has grown to be recognised as a serious player in the digital car insurance space that meets the needs of the modern driver. In 2024 Irvine Partners supported the brand refresh, which saw MiWay Blink change its name to Blink by MiWay while our PR efforts worked to ensure that clients and the media understand that the service and customer experience would in no way be compromised by the new name. Through a variety of tactics and campaigns, Irvine Partners work to ensure Blink by MiWay is regarded as a trusted, credible and relevant car insurance brand.
-
Area
- Finance
-
Year
- 2021
-
Deliverables
- Communications strategy, content creation, publicity and media management
Discover more finance case studies
Barclays has a long and fruitful relationship with Africa, but in recent years a perception has prevailed that the bank has withdrawn from the continent. This is not the case - quite the contrary - and Irvine Partners’ efforts are focussed on changing that perception and indeed setting the record straight as Barclays remain deeply committed to the continent and enthusiastic about the opportunities for growth in the region.
As Blink by MiWay’s PR agency, Irvine Partners has helped establish the brand as a leader in digitally-based insurance. Through weekly media coverage, broadcast interviews, and executive profiles, Blink by MiWay has grown to be recognised as a serious player in the digital car insurance space that meets the needs of the modern driver.
Norsad Capital, a private lender in sub-Saharan Africa, strategically utilises public relations to showcase its collaborations with funding organisations, media engagements, and diverse content creation, resulting in extensive coverage across multiple African countries.
Anzisha is a two-year fellowship designed for young African entrepreneurs aged between 15 and 22. This initiative identifies and empowers these individuals by providing them with the tools and resources to successfully run businesses, all while celebrating their entrepreneurial achievements.
Irvine Partners conceptualised and executed the annual Retirement Reality Report for 10X Investments, utilising data analysis to highlight significant findings about the reality of retirement in South Africa, gaining extensive media coverage with Tier 1 outlets.
South African businesses and individuals often overpay for forex services, potentially incurring tens of thousands of Rands for payments exceeding R1 million. Traditional forex services, including banks, lack transparency in its fee structures, leading to hidden costs. This lack of transparency significantly impacts import/export businesses and HNWIs handling large transactions.
